All our entries are independently judged by a carefully selected panel of industry experts and insiders.

Jessica Ballinger | Associate Partner | Milk & Honey PR

Jessica is an associate partner and board director at Milk & Honey PR. She is passionate about building a team which is always looking for creative inspiration from the wider world. This means she is often busy at industry events and carrying out judging duties. Jess is also the power behind the agency's B Corporation accreditation, driving the highest standards in social, ethical and environmental impact.

Ailene Barr | Senior Lead | Milk & Honey PR

Ailene is Milk & Honey's resident data guru. Her analytical and questioning approach ensures she's always generating a real business impact for her clients. Ailene leads a range of consumer and B2B clients with a recent emphasis on the healthcare industry and driving international results. Prior to Milk & Honey, Ailene spent five years at uSwitch.com managing its energy PR and public affairs with a focus on consumer and broadcast results.

Colette Brown | Founder | Prospect

A founder of Prospect and with over 20 years’ experience of recruiting into PR and Comms means that I have extensive insight into the industry. I work closely with my team to make sure we deliver the highest possible level of service to our clients and our candidates, adding value at every opportunity. Prospect is an award winning, global recruitment business for the PR & Corporate communications industry that does things better. We have offices in London, Hong Kong and Singapore with a reach much further than that. We work with agency and in-house teams recruiting across all levels and business sectors.

Jennifer Butler | Associate Director | Weber Shandwick

Jennifer has more than a decade of experience in the industry and currently leads Weber Shandwick’s food and drink offering in Scotland. An award-winning consultant, Jennifer has been recognised by the PRCA and CIPR for work across a broad range of clients and sectors. In her career, she has worked on high profile food & drink and behavioural change campaigns, and her portfolio also includes crisis management, health, tourism, property and tech.

Crystal Cansdale | Global PR Manager | The Inner Circle

Crystal has nearly a decade of experience in the PR industry and has worked mainly in the personal finance and consumer lifestyle sectors. After five years at TopCashback, looking after the press office and creating insightful campaigns, Crystal made a move to the world of dating. She is leading The Inner Circle’s global PR strategy and building multiple touch point campaigns for the brands’ members across the globe.

Rebecca Carnie | Associate Director | Weber Shandwick

Rebecca is an Associate Director in Weber Shandwick’s Scotland team and is focused on delivering standout consumer and sustainability work for clients. Rebecca has 10 years’ experience in the industry working both agency side and in-house, having previously led the PR team at the Worldwide Fund for Nature (WWF). During her career, she has worked on high profile travel, consumer tech, sustainability and food and drink consumer and corporate campaigns.

Lisa Carr | Director | Lansons

Lisa is one of Lansons consumer and financial services experts, bringing 15 years of experience developing leadership strategies and positions for her clients. She helped create and bring to market the award winning launch of Metro Bank, the UK’s first high street bank in over 100 years, she also headed up the high impact media engagement programme for MoneySuperMarket for 5 years. Her current clients include RCI Bank, fintech gold bullion specialists Bullion Vault and global professional services firm Mazars. Lisa has won a host of awards for her work, has previously been elected to the PRCA PR Council and is an active member of the PRCA Digital Group. She regularly chairs panel debates on industry issues for the PRCA and Lansons.

Nathaniel Cassidy | Chief Strategist | 3manfactory

Nathaniel Cassidy is Chief Strategist at brand development agency, 3manfactory. Over 10 years experience in marcomms, a seat on the UK PR Council, and Chair of PRCA North West, lover of a pocket-handkerchief, his punk spirit makes him a calculated risk-taker, not afraid to go left when others turn right. 3manfactory is the agency that organisations turn to when they need their brand to work harder across marketing and sales.

Carol Chan | Managing Director | Comms8

Carol Chan is the Founder and Managing Director of Comms8, a London-based integrated communications agency specialised in working with brands in the UK and Asia to engage their customers locally and globally. She started Comms8 in 2013 with the vision of bridging the gap between European and Asian markets. Throughout her career leading the International Asia-Pacific offices at top media agencies in both London and Hong Kong, Carol helped clients like Coca-Cola, Lindt, New York Bakery, Jersey Dairy, Ralph Lauren, Puma and Emirates, to build and implement their communications strategy at local, regional and global levels. Her innovative work has earned her well-deserved recognition in the industry as a leading expert on European and Asian markets, clients include Alibaba, Air China, Nestle and Montblanc.

Daniel Cinna | Account Director | Ogilvy Health

Daniel is an award-winning communicator driven by a desire to make a positive difference. He provides creative and strategic consultancy on multi-channel and multi-audience product and disease awareness campaigns reaching internal and external stakeholders including HCPs, PAGs, patients and political stakeholders. He is also a Visiting Lecturer at the University of Westminster teaching on the Masters in Public Relations and has been a judge at the PRCA Dare Awards for the last foryears.

Will Cookson | Co-Founder | Pangolin

Will is Director and Co-Founder of Pangolin, an independent PR agency specialising in sparking conversations that make an impact. Will has worked in the communications industry for over 13 years for some of the world's leading international brands including Pepsi, Gatorade and Chivas. Pangolin works with a range of Global and UK-based FMCG brands across drinks, snacks and sport sponsorship.

Scott Douglas | Director | Holyrood PR |

Dad. Dumbbell enthusiast. Director. In that order. Founding and growing a multi-award PR agency may be third on my list of priorities - but life is so rich Being involved in PR awards, whether as a contestant or a judge, offers the most insightful opportunities to learn and develop professionally. During 20 years running a public relations agency I've never stopped learning or aspiring - and I love welcoming new talent to this fantastic career.

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Graeme Downie | Director | Orbit

Elaine Fee | Morrison Media | Account Director

Elaine Fee is a multiple award winning Account Director for Morrison Media, specialising in Media Relations and Crisis Management, with more than 25 years’ experience in the industry. She currently manages stakeholder engagement, marketing, public affairs and media relations projects for many business-to-business, consumer and third sector clients. She works with the clients across Scotland and the UK. Elaine is an active member of the PRCA and CIPR. This is her third year judging the PRCA Dare Awards.

Derya Filiz | Head of External Communications | Anchor Hanover

Derya Filiz is Head of External Communications at Anchor Hanover, England’s largest not-for-profit provider of housing and care for people in later life. She won the coveted Communications Professional of the Year title at the Women in Housing Awards in 2017, after leading the Standing Up 4 Sitting Down (su4sd) campaign. Su4sd also scooped prestigious CIPR and PRCA Awards in the same year. Derya has worked across government, corporate and public sector organisations, both at agency and in-house and she started her career as a journalist writing for The Times and the London Evening Standard.

Harry Gardiner

Harry has worked within the communications sector for over a decade, starting within digital marketing, and moving through to public relations, with experience both agency-side, dealing with international finance and FMCG clients, and in house, working at the world's largest PR professional body. In his current role, he project manages social media for one of the world's largest producers of spirits and beers.

Graham Goodkind | Founder & Chairman | Frank

A PR guy at heart, Graham is the founder and Chairman of leading consumer public relations agency Frank. Winning just about every industry award there is, Graham has been behind many of the most creative and engaging campaigns in the business. Having “gone plural” he now combines this role with several other roles and appointments. Graham is the world’s first Dutch Uncle, a new type of business consultant/non-exec who deploys a slightly more challenging, provocative and cajoling method to elicit optimum performance, and works with many marketing services agencies in this respect. As Chairman of Noise Media Group, a social media agency, he works with the business to help grow and monetise its network of influencer channels that it then provides native content to. Graham is on the board of KXC, an integrated services group focused on providing marketing, advertising and distribution services for established international cannabis companies who are looking to enter the UK market, initially through the sale of CBD-based brands and products. As a Board Advisor to Green Square, a corporate finance advisor specialising in the media and communications sector, he works on the challenges and issues agencies face as they seek to grow and maximise the value of their businesses and ultimately seek a sale, merger or acquisition. Some of his other board positions are with Camden Town Unlimited (a business improvement district ) Shift Ventures (a charitable foundation that builds businesses to help fix social problems) and The Growth Project (a charity that helps charities maximise their impact by bringing together charity and business leaders in an environment of shared learning). Graham hosts a podcast series about creativity on Creative Moment, has a guest paper review slot on TalkRadio, writes regularly for PR industry titles and publications, and speaks at events, universities and schools.

Samuel Hall | Senior Director | ServiceNow

A seasoned leader with a track record in driving integrated brand-lead campaigns across Communications, Sales and Marketing that raise awareness, change perception create employee engagement and drive sales. As senior director for corporate, brand and employee communications across EMEA for ServiceNow, Sam’s remit spans external engagement across press, analysts, industry influencers and customers, Brand and employee social programmes as well as its employee and executive programmes. Sam built an extended network of agencies and independent experts across many EMEA markets to tell ServiceNow’s purpose-driven and human-led stories to position ServiceNow as a industry leader and disruptor as well as Forbes Most Innovative Company, May 2018. Sam joined ServiceNow in April 2016 following previous high-profile Communications Leadership roles at Oracle, Vodafone, Google and McAfee. Prior to his in-house career Sam held a number of senior management roles within leading Brand and Communication agencies

Kate Hoare | Managing Director | Houston

Kate is a capital markets and corporate PR expert and leads the Houston business. She has more than 10 years’ experience advising listed and private businesses on communications strategy. She heads up our rapidly-expanding capital markets practice.

Lynne Hughes | Associate Director | Clarion Comms

Lynne Hughes brings more than 20-years’ communications experience, working across both agency and client-side. Agency-wise, she has worked on some of Scotland’s most iconic brands including IRN-BRU and Tennent’s Lager, whilst a nine-year spell on the former Strathclyde Police news desk also saw her involved in some of the country’s most high-profile incidents including the 2007 Glasgow Airport terrorist attack and Operation Anagram, the successful incarceration of serial killer Peter Tobin. As Associate Director at Clarion, she leads the company’s Scotland office, working on a mix of B2C and B2B accounts including Outer Hebrides Tourism, Isle of Raasay Distillery, global healthcare company Cigna and visitor attraction Maid of the Loch.

Jane Jarvie | Communications Manager | Argyll and Bute Council

I have delivered in-house communication services, in the public and voluntary sectors, for 20 years. In that time I have had the pleasure of working as a client with PR agencies and freelance practitioners on external and employee communication initiatives. A priority for me is demonstrating professional communication services as an essential driver in achieving business development and success.

Chris King | Agency Development Director | Wildfire

Chris has spent the last 20 years working in technology PR for a broad range of tech clients ranging from niche start-ups right through to huge global corporations. Part of Wildfire’s senior management team Chris drives a thriving client portfolio while also shaping Wildfire’s evolving service proposition. And as a specialist in international campaigns he is also responsible for Wildfire's membership of the PROI Worldwide network and strategic relationships with partner agencies around the world. Chris' clients include Samsung, Exasol, Vicon and XMOS.

Fran Langdon | Associate Director & Creative Strategist | Splendid Communications

Fran is an Associate Director and Creative Strategist for Splendid Communications, crafting campaigns that connect some of the world’s most exciting brands with their consumers through innovative and disruptive storytelling. She has eight years’ experience in consumer comms, with experience spanning automotive, food and drink, arts, heritage and culture.

Holly Legg | Associate Director | Alfred

Focused on delivering purpose-led programmes across the lifestyle and consumer technology division, which deliver movements rather than one hit moments. The agency focuses on creating activity that connects communities, drives change, and helps brands scale-up and connect with consumers through purpose. As Head of Culture at Alfred, Holly's broader role is to shape policies and initiatives that ensure the agency is a great place to work, and responds to industry trends and requirements. The agency's values are based on founding principles, and purpose, which drive growth and ultimately the success of the business. Holly has over nine years’ experience in the industry, and during her career has worked on high profile entertainment, consumer technology, education, corporate, and retail accounts.

Lynn Louca | Managing Partner | Clarion Comms

Experience spanning over 10 years’, Lynn is an accomplished communications professional specialising in consumer, trade and digital PR. She thrives on developing strategies to deliver successful footfall-driving and perception-changing campaigns, with a proven track record in leading large teams for big brands. Her wealth of client experience includes Aldi, St Pancras International, Diageo, Vue Entertainment and Unilever.

Shayoni Lynn | Director and Principal Consultant | Lynn PR |

Shayoni Lynn is an award-winning behaviour change expert specialising in data-driven communications that deliver organisational impact. She is actively involved in the PR and communications sector in the UK – as a Fellow of the Chartered Institute of Public Relations (CIPR), Chair of the Wales group for the Public Relations and Communications Association (PRCA Cymru), and Council Member for the UK PR and Communications Council. Shayoni is a committee member for PRCA Measurement & Evaluation, CIPR Education & Skills, and Government Communication Service (GCS) South West and Wales. She is a founding member of a new behavioural science special interest group soon to be launched in the UK. Shayoni is a regular conference speaker and travels across the UK and Europe to give talks on the importance of behavioural science and nudge theory in communications. In 2019, she was recognised as in a 35 under 35 list of professional and businesswomen in Wales.

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Dave Martin | Senior Account Manager | Clarion Comms

David is a communications expert with over nine years’ worth of experience in media and stakeholder relations. He has worked with some of the UK’s most notable brands, including Three Mobile, Barclays, News UK, Scotch Whisky Association and Microsoft, advising them on a range of corporate communications and stakeholder issues, including Three’s Make The Air Fair campaign and helping to launch Barclay’s new Glasgow campus. At Clarion, he works across a range of consumer and corporate accounts, including CalMac, SG Gaming, Isle of Raasay Distillery and global healthcare company, Cigna.

Kat McGettigan | Head of Manchester | Grayling

Kat McGettigan is a board director at international communications agency Grayling. As a consumer brands specialist, with nearly 15 years of comms agency experience, Kat has worked for some of the world’s most recognised brands including Visa, Huawei, Red Bull, Twitter, MasterCard and Dixons Carphone. Kat previously held the role of Head of Consumer at both Grayling UK and M&C Saatchi PR & as of January 2020 is now Head of Grayling Manchester, leading Grayling’s expanded full comms service agency offer across corporate, consumer and public affairs.

Lara Molins Caplin | Founder | Cause and Effect

Cause & Affect’s founder, Lara Molins Caplin has spent 16 years in the comms industry across in-house and agency roles driving the reputation for some of the UK biggest brands including Coca-Cola, Diageo, EE, and Royal Mail. She also helps pr and public affairs agencies with their business development needs through the creation of the GLARE Test. This is a way for agencies to understand client satisfaction levels through assessing where clients sit along the growth, loyalty, apathy, risk and expectation scale helping them to identify organic growth and protecting agencies from churn.

Michael Parsons | Senior Lecturer in Marketing | University of South Wales

Dr Michael Parsons is a University Senior Lecturer with almost 10 years’ experience of teaching PR and marketing. He is the Course Leader for the PRCA and CIPR accredited MSc Public Relations course at the University of South Wales. Over the last six years he has specialised in political marketing / PR research and has acted as a consultant for a diverse range of organisations, including SME’s and political groups.

Giles Peddy | SVP EMEA | Lewis

Giles is responsible for the strategic operational development of the EMEA region of LEWIS. He is experienced at working with corporate, B2B, technology, and consumer accounts providing strategic counsel, campaign planning and creative platforms that include corporate, technology, digital and influencer marcomms. He is also experienced at international campaign strategy, issues/crisis management, and digital communications. He has two decades of experience and has worked at LEWIS since 2013. He has a wealth of client experience including Adobe, Costa Coffee, Citrix, EMC, HDS, Infosys, Jabra, McAfee, Novell, OpenText, Oracle, Pret a Manger, Robert Half, Sage, Salesforce, SAS, Samsung, Targus, Turkish Airlines, and Zagg.

Kelly Pepworth | Managing Director | Speed

Kelly is Managing Director of Speed, the largest PR agency in the South West. An experienced communications specialist with over two decades of experience, she has worked across a myriad of sectors with market leaders and challengers from Grant Thornton, Virgin Media, Nestlé and Castrol to Wincanton, RAC and Aviva. Her specialist skills include strategic communication consultancy, influencer and stakeholder engagement, industry thought leadership and multi-channel content strategies. Passionate about the power of PR to connect brands, businesses and people in extraordinary ways, she believes in providing clients with both 'business brains and creative muscle'. Kelly is South West Chair of the PRCA.

Amy Rackham | Senior Account Director | MancFranc

Having relocated to Manchester in 2013, leaving the Essex girl life behind, Amy is an accomplished Senior Account Director at Manc Frank. Amy is creative, determined and very organised (or a typical Virgo!), with over 10 years experience in consumer PR. Throughout her career, Amy has led and managing numerous highly successful campaigns for a number of major UK and European accounts for brands including; Weetabix, Staysure, Fila, Lexus, Isle of Wight Festival, NME Awards and Bauer Radio

Ottilie Ratcliffe | Associate Creative | The Romans

Ottilie is a creative and part of the senior management team at The Romans, and has worked on some of the world’s most exciting brands including Ben & Jerry’s, Twitter, method, OVO and Diageo. Her role is to create campaigns rooted in culture that consumers actively want to engage with – driving awareness and business growth for her clients. In recent years she has helped create chart-topping podcast When Life Gives You Melons for Freya Lingerie; written and directed a ballet about the game of darts, and led a unique social media partnership between Facebook and the Turner Prize. Cannes Lions Silver winner, PR Moments Young Communicator of the Year, PR Week 30 under 30.

Jack Rigby | Senior Account Director | Carousel PR

A consumer PR specialist with over a decade’s experience, Jack has been responsible for delivery a number of high profile award winning campaigns. Some of his career success stories include creating the world’s most technologically advanced smart dress for intu Trafford Centre using Graphene, revealing the world’s catchiest Pop record with Museum Science & Industry and locating GO on the MONOPOLY Map.

Sarah Scholefield | CEO | Grayling

Sarah is currently the CEO of Grayling Europe, UK and Ireland, a leading communications agency. Grayling is a global PR / PA agency and has a unique network of 9 owned offices across the UK and 17 offices across Europe. Sarah has spent all her career in comms and has worked both in the UK and Asia. Her experience spans top corporate entities, leading MNCs and global consumer brands. She has worked extensively across brand marketing, crisis and issues management, corporate reputation building and B2B marketing, and her clients have included Nike, Jack Daniels, British Airways, M&S, Economist Intelligence Unit, Carnival Cruises and eBay. Before taking over the UK business at Grayling, Sarah was the Global Client Relationship Manager for PayPal. Sarah has created global positioning and thought leadership platforms across the world and has also worked at Fleishman Hillard, Edelman and Ruder Finn. Sarah has been a TV presenter and was on the Board at Freud Communications in London.

Chris Talago | Oracle

Award winning leader with 21 years’ experience across technology, engineering, manufacturing, aerospace and automotive sectors as well as corporate brand building. Proven track record of change management, team transformation and integrated communications. Extensive experience working with global companies and campaigns having lived in US, South Africa and UK as well as pan-EMEA, US and global work for IBM, Microsoft, MediaTek, HP, AMD, Honeywell Aerospace & Turbo, BMC and AVG. Skilled strategist, executive counsellor and people leader with a practical approach to delivery. Strong business management skills and commercial mindset having successfully run EMEA regional business of six offices (London, Paris, Munich, Brussels, Geneva and Johannesburg) as well as three roles as GM in New York, Boston and Johannesburg. Excellent change management experience and proven track record of delivering turn-around successes from under-performing or poorly directed businesses and teams. Pragmatist able to drive strategic direction, deliver results and build strong teams across multiple markets.

Max Tatton-Brown | Founder | Augur

The entrepreneurial Communications partner for “unsexy tech”. He previously led Comms for now-Unicorn Tradeshift Series A-C, top London VCs and has written for Wired, Quartz and the Guardian.

Jules Ugo | Managing Director | Lotus

Jules Ugo, MD LOTUS, is one of the most respected and well-known PR practitioners in the travel industry with over twenty years in the field. A founder member of LOTUS, joining in 2007 after ten years at board-level with other leading agencies, she has grown LOTUS into one of the dominant forces in travel PR. Jules is a PR professional with a commercial mind-set combining senior media relationships with a strategic and creative vision that has helped to deliver award-winning client campaigns and retain and win flagship business. Overseeing a portfolio that includes national and regional tourist boards, global hotel chains, leading transport brands and the world’s largest collection of specialist travel brands Jules has also recently overseen the creation of LOTUS Wellbeing – a dedicated arm for the largest growing sector in the industry and LOTUS Asia – offering specialist consultancy for those looking to target the Asian market and for Asian based-businesses keen to implement UK-based campaigns. A previous member of the PRCA Council; helping to drive standards and best practice across the industry and vice-chairman of the PRCA Travel and Tourism group Jules is focused on growing the value and understanding of PR in the travel and tourism sector. Included in PR Week’s Power Book in 2020 for the fourth consecutive year Jules is also a judge for the PRCA Dare Awards, PR Week Awards and has been on the advisory committee for the Travel Media Awards since its inception.

Rebecca Wainwright | Managing Partner | Clarion Communications

Rebecca is Deputy Managing Partner at Clarion Communications where she heads up some of the agency’s biggest accounts – including Unilever, JTI and Avis Budget Group. She is a communications expert, with a particular passion for corporate and crisis comms, and brings over 12 years' B2B and B2C experience to the judging panel having implemented sales driving, brand building and reputation management campaigns for some of the UK’s biggest FMCG, leisure and travel businesses.

Zoe Ward-Waring | Managing Director | Sunny Side Up Communications

Zoe Ward-Waring is the Managing Director at Sunny Side Up Communications, a London based award winning PR & communications agency that helps good brands grow. The Sunny Side Up portfolio includes brands in retail, food and drink, tech and health/wellbeing. Previously Zoe was at Publicasity starting out as a graduate trainee and had a series of enormous opportunities to work up the ranks pretty quickly to Board Director, Owner and Managing Director, before selling to Porta Communications (now SEC Newgate). She has 20+ years experience in both B2C and B2B campaigns across retail, FMCG, food & drink, homes & property, travel, leisure and entertainment.

Josh Wheeler | Head of North & Regions | Broadcast Revolution

Josh is an ambitious award-winning PR professional based in Manchester. Throughout his career, Josh has devised compelling brand strategies for some of the most trusted global brands. Josh has managed a team of five – running two successful regional offices. In 2017, Josh was a PRCA Young Communicator of the Year.

Lynne Ziarelli | Senior Account Director | Pagoda PR

Lynne is a senior communications professional with almost 20 years’ experience working within PR agency. She is skilled at leading high profile, integrated campaigns involving the full mix of communications. Over the last ten years she has specialised in working for the third, health and social care sectors, including campaigns to improve perceptions of social work and attitudes towards migration. Lynne is a former judge for the CIPR.