All our entries are independently judged by a carefully selected panel of industry experts and insiders.
The 2019 judges were as follows.
All our entries are independently judged by a carefully selected panel of industry experts and insiders.
The 2019 judges were as follows.
Mario Ambrosi became Director of Communications and Marketing for Anchor Hanover when Anchor and Hanover merged in 2018 to form England’s largest provider of older people’s housing and care. He is a communications professional with experience in public relations, internal communications and public affairs. He began his career as a journalist working on regional and national newspapers and magazines and was editor of www.insidehousing.co.uk and assistant editor of Inside Housing magazine. He held a number of senior roles at Anchor before becoming Communications Director in 2017. Mario has led a several award-winning campaigns, is a former chair of the PRCA’s charities group and former non-executive director of the Employers Network for Equality and Inclusion.
With 15 years of broad agency experience, Polly has worked with a diverse range of clients from a host of sectors, both in the UK and Australia. Thanks to her work with brands as varied as Activision, Deliveroo, 20th Century Fox Home Entertainment and Hotels.com, she’s been fortunate enough to pick up a fair few awards along the way.
Now heading up Stir, a consumer and lifestyle agency, she remains passionate about championing insight led and integrated creative communications, working with an exciting portfolio of clients including a number of Nestle brands, Heineken and Brown Forman.
Graeme grew a beard, got some ink and raised a French Bulldog which made him Frank's Creative Director by default.
With well over a decade's industry experience, he firmly believes that with a great beard comes great responsibility and that's to deliver unrivalled award-winning creativity to which he has recently developed platforms for brands such as Diet Coke, Huawei, Culture Trip, Direct Line, Atom Bank and Vype.
Prior to his Creative role, Graeme was the joint-founder of Frank's second UK office, Manc Frank, where he spent six years building the agency from scratch and nurturing some of the finest talent to enter the Frank fold.
Nathalie Agnew launched Muckle Media in 2012 following a successful career in London PR agencies. Nathalie has significant experience across many sectors, from launching sushi at Butlins to overseeing trade and business campaigns for some of the world’s biggest technology firms. Nathalie specialises in working with brands to create impactful marketing programmes which meet business or organisational objectives, using creative approaches to ensure excellent ROI. Brands Nathalie has worked with include Akamai, British Airways, Butlins, Casio, Entrepreneurial Spark, Musical Fidelity, Scottish Government and Tata. Nathalie holds a BA in Communication from Napier University and a certificate in Direct Marketing for the Institute of Direct Marketing. Nathalie is a member of the Chartered Institute of Public Relations and the Public Relations and Communications Association.
Jessica heads up the technology offer at Milk & Honey PR. She is celebrated for her creativity and ability to design transformative campaigns. Before joining Milk & Honey, Jessica spent eight years at London PR agencies Brands2Life and Red Consultancy. Telling stories for major enterprises and challenger brands across cybersecurity, cloud, digital marketing, fintech and data analytics.
She is passionate about building a team which is always looking for creative inspiration from the wider world. This means she is often busy at industry events and carrying out judging duties.
Mike heads up the Entertainment and Content teams at Kazoo which means he operates where the worlds of technology and culture collide – whether that’s launching the next challenger tech brand, smash-hit video game, esports event or the social media channel you should all be on. He oversees the planning process from research, insights and strategy through to creative and activation and his teams’ campaigns have won awards across PR, digital and media categories.
With 14-years in the PR industry his work at PR agencies includes big sports sponsorships, premium brand experiences, and maintaining a high profile for various food and drink brands that you’ve probably chucked down your neck.
Mike is passionate about creating an open and positive work culture that gives talented people the freedom to do their best work and enjoy their time away from ‘the office’.
Brand experience includes: Samsung / Twitch / Bethesda / SEGA / Budweiser / American Express / BT / Weetabix / Jaffa Cakes
A founder of Prospect and with over 19 years’ experience of recruiting into PR and Comms means that I have extensive insight into the industry. I work closely with my team to make sure we deliver the highest possible level of service to our clients and our candidates, adding value at every opportunity.
Prospect is an award winning, global recruitment business for the PR & Corporate communications industry that does things better. We have offices in London, Hong Kong and Singapore with a reach much further than that. We work with agency and in-house teams recruiting across all levels and business sectors.
An award winning consultant, Lesley Brydon has 25 years’ experience in the PR business, working with a diverse range of clients across Scotland and beyond. She established Clark Communications in 2012 out of a passion for delivering strategic communications campaigns directly wired to the needs of the client. Her team of nine PR, event, digital and graphic design consultants work across a range of sectors and platforms from offices in Edinburgh and Glasgow. Lesley is a former Chair of PRCA Scotland and a Fellow of the Institute of Directors and CIPR.
Jennifer has more than a decade of experience in the industry and currently leads Weber Shandwick’s food and drink offering in Scotland.
An award-winning consultant, Jennifer has been recognised by the PRCA and CIPR for work across a broad range of clients and sectors.
In her career, she has worked on high profile food & drink and behavioural change campaigns, and her portfolio also includes crisis management, health, tourism, property and tech.
Lisa is one of Lansons consumer and financial services experts, bringing 15 years of experience developing leadership strategies and positions for her clients.
She helped create and bring to market the award winning launch of Metro Bank, the UK’s first high street bank in over 100 years, she also headed up the high impact media engagement programme for MoneySuperMarket for five years. She now works with LV=, Aldermore and the Post Office to name but a few of her clients.
Lisa has won a host of awards for her work, has previously been elected to the PRCA PR Council and is an active member of the PRCA Digital Group. She regularly chairs panel debates on industry issues for the PRCA.
Nathaniel Cassidy is Chief Strategist at 3manfactory an independent brand and marketing campaign agency. Over 10 years experience in marcomms, an active and vocal member of the UK PR and Communications Council, Chairman of the PRCA in the North of England. Cassidy has brought a flair for theatrics, an understanding of behavioural psychology, and given strategic direction to countless branding, marketing, PR, video, and web projects, for clients such as BT and ASICS.
Carol Chan is the Founder and Managing Director of Comms8, a London-based integrated communications agency specialized in working with brands in the UK and Asia to engage their customers locally and globally.
She started Comms8 in 2013 with the vision of bridging the gap between European and Asian markets. Throughout her career leading the International and Asia-Pacific offices at top media agencies in both London and Hong Kong, Carol helped clients like Coca-Cola, Lindt, New York Bakery, Jersey Dairy, Ralph Lauren, Puma and Emirates, to build and implement their communications strategy at local, regional and global levels.
Her innovative work has earned her well-deserved recognition in the industry as a leading expert on European and Asian markets, clients include Alibaba, Air China, Nestle, Montblanc.
Daniel is an award-winning PR professional at Red Consultancy. He provides strategic consultancy on multi-channel and multi-audience corporate communication and disease awareness campaigns to build & protect the most valuable global reputations in the health, tech and property sectors. He is also a Visiting Lecturer at the University of Westminster teaching on the Masters in Public Relations. Prior to this he was an editor, producer & presenter for over six years at Sky News, LBC & the Voice of Russia.
As Chief Operating Officer at Grayling, Jonny has overall responsibility for the eight regional offices outside of London. With over fifteen years’ experience in implementing communications for national and international clients, Jonny has led communications programmes for a range of clients including National Grid, Lloyds Banking Group, StubHub and Skype.
Jonny’s strong expertise in parliamentary research and monitoring saw him lead the Political Intelligence Unit at Citigate Public Affairs early on in his career, before becoming Head of Public Affairs at Grayling and successfully leading the team which was named the PRCA Public Affairs Consultancy of the Year at the prestigious public affairs awards in 2016.
Graeme Downie has 15 years of experience devising and leading PR, public affairs and local community campaigns in Edinburgh, London, Brussels and Belfast. Starting out in media monitoring and then as a civil servant before becoming a professional communications consultant in 2006, Graeme has led campaigns on issues covering a broad range of policy areas such as housing, health, climate change, transport and infrastructure development. Previous clients have included blue-chip accounts such as Singapore Airlines, Port Authority of New York and New Jersey (PANYNJ) and DuPont. Having joined Orbit in 2013, Graeme has worked with his fellow Directors to double the size of the business as well as expanding the client base of the company into new sectors such as social housing, the private housing sector, construction, logistics and food and drink. Graeme’s specialist skills include branding and positioning, long-term message development, crisis communications and devising and implementing integrated campaigns to achieve long-term goals and policy change. Graeme is an active member of the Chartered Institute of Public Relations (CIPR), the Association for Scottish Public Affairs (ASPA) and the Public Relations and Communications Association (PRCA)
Bron Eames has over 30 years' experience in public relations having worked in house and in consultancy, and having spent five years in London before escaping to the Midlands, where she spent over 20 years heading up specialist PR agencies prior to moving to a full service environment.
Bron is currently chair of PRCA Midlands and spent four years on the national PRCA board of management.
With 20 years experience within the brand, media, content and communications world, across both corporate, consumer and employee leadership communication roles, I am a true believer in the value that strategic communications can bring to any organisation be it in terms of brand value or contribution to the bottom line. I have a proven track record in campaign management, content creation, social media strategy creation and execution, people and agency management at both a Pan EMEA and local market level, supported by solid contacts across both UK and international media and influencers.
Elaine Fee is a multiple award winning Account Director for Morrison Media, specialising in Media Relations and Crisis Management, with more than 25 years’ experience in the industry. She currently manages stakeholder engagement, marketing, and media relations projects for many business-to-business, consumer and third sector clients. She works with the media across Scotland and the UK. Elaine is an active member of the PRCA and CIPR.
Lynne Hughes drives Clarion’s Scotland arm, playing a leading role in agency operations in Scotland. She has almost 20 years PR experience, and leads a team working across a mix of both consumer and corporate brands, including Outer Hebrides Tourism and Cigna Healthcare. Previous experience, both agency and client-side, has seen her work for the likes of IRN-BRU, Tennent’s Lager, Vimto Soft Drinks, The Great Run Company, and Scottish Government. A nine-year spell on the former Strathclyde Police news desk also saw her involved in some of the country’s most high-profile incidents including the 2007 Glasgow Airport terrorist attack.
As part of the 4-strong creative team at Mischief, Jack ensures that the agency creates attention-grabbing, talkable work for clients ranging from LEGO to Honda to Moonpig.
As well as shaping the creative output for existing clients and new business alike, Jack helps instil a culture of creativity across the Mischief team, leading initiatives such as the agency’s Creative Shootout entries.
He is passionate about bringing talent into the industry from a range of backgrounds and has helped mentor the next generation of creatives through D&AD’s Shift scheme.
I have delivered in-house communication services, in the public and voluntary sectors, for 20 years. In that time I have had the pleasure of working as a client with PR agencies and freelance practitioners on external and employee communication initiatives. A priority for me is demonstrating professional communication services as an essential driver in achieving business development and success.
Howard plays an active role with the creative direction, account management and output for key clients; this includes leading in developing and delivering the broadcast strategy, reporting into their executive board and committee respectively; since opening our Dubai office four years ago, he has played a hands on role in driving our rapid growth in the GCC region.
Chris has spent the last 20 years working in technology PR for a broad range of tech clients ranging from niche start-ups right through to huge global corporations.
Part of Wildfire’s senior management team Chris drives a thriving client portfolio while also shaping Wildfire’s evolving service proposition. And as a specialist in international campaigns he is also responsible for Wildfire's membership of the PROI Worldwide network and strategic relationships with partner agencies. In his spare time Chris also co-chairs the PRCA’s International Communicators UK group.
Chris' clients include Samsung, Fractal Analytics, Elastic Path and Miller Heiman Group.
Passionate about the power of PR, Sarah launched Hot Tin Roof in 2002. She has worked with some of Scotland’s brightest startups and is trusted by both journalists and the entrepreneurs behind the story. Now she is taking her love of PR and her understanding of digital technology to build a PR tool that will make life easier for PR agencies.
Kirsty is the founder of Milk & Honey. She has over 20 years of experience in brand PR and communications. She has a rather privileged view of the communications landscape having held leadership positions in successful City and financial, technology, corporate and consumer agencies.
She started Milk & Honey in 2017 determined to put people first. Creating a happy and healthy place to work. Where passion and creativity are prized. Where clients are celebrated. One where there is time to think, to go the extra mile. A land of opportunity.
Abi works with some of the biggest film studios and entertainment brands in the world as PR Account Manager at Feref, who have been in the entertainment marketing industry for over 50 years.
An expert in digital entertainment publicity with five years’ experience, Abi has managed multiple successful digital campaigns for a range of UK clients including 20th Century Fox, Universal Pictures, Warner Bros, Lionsgate UK and Pathé.
Abi started her PR career in-house at Walt Disney Studios UK, whilst completing her Public Relations degree at Bournemouth University. From then she has gone on to excel agency-side, delivering world class campaigns for her clients.
Joe is Founder and Executive Creative Director of The Romans. Launched in 2015, The Romans have developed award-winning earned media campaigns for some of the biggest brands in the world, including PlayStation, Diageo, Twitter, Samsung, Facebook and Virgin and have already won 4x Agency of The Year awards. Joe has won dozens of awards including Cannes Lions.
From a background of business and consumer journalism, Rob is now chief executive and co-owner of the UK’s longest established PR agency. His 30-year PR career has included working closely with blue-chip fmcg marketers such as Proctor & Gamble, Pernod Ricard, DuPont, Cadbury and Mitsubishi Corporation, as well as numerous other businesses, brands and entrepreneurial start-ups.
Rob originally joined Richmond & Towers in 1989, before leaving to run The Rowland Company in the UK and then the pan-European integrated marketing network Saatchi & Saatchi Rowland. He set up his own PR agency, Chrome Consulting, in 2000 which merged with Richmond Towers as part of a management buyout in 2005.
Rob’s proudest PR moment is being described by The Guardian as “the evil genius who got us all hooked on avocados"
Amanda Meyrick, CEO - Amanda has over 25 years’ PR consultancy experience with UK and international brands. She specialises in strategic development, brand guardianship and reputation management. Current and past clients include Aldi, Diageo, Valspar Paints, Nestlé, Unilever, Warburtons, Legoland, Intercontinental Hotels Group and GSK amongst others.
LMC Consulting drives business performance for agencies and brands. Lara has spent 15 years in the PR industry across in-house and agency roles driving the reputation for some of the UK biggest brands including Coca-Cola, Diageo, EE, and Royal Mail. And now is an independent consultant offering a range of services for brands and pr agencies. In particular, Lara works with agencies to identify how they can add real value in their client relationships, focussing on the special ingredients that drive loyalty and growth with clients. She also works with brands directly to drive strategy and help businesses transform to become marketing led businesses.
After gaining a degree in journalism and creative writing, Sarah worked in digital marketing in the public sector before moving into consultancy PR. Since then, she has worked on media relations campaigns across a range of sectors and clients, including food & drink, culture, housing, charity and tourism, along with various Scottish Government campaigns. Sarah is the chair of the PRCA NextGen Scotland group.
Sarah is an Account Manager at integrated PR, public affairs and design agency Orbit, working across a variety of PR and digital campaigns. Her clients include cultural charity Arts & Business Scotland, reverse vending machine firm Envipco, housing association Hanover (Scotland) and housing developer Lovell.
Deftly switching between business and consumer accounts, the focus for Louise remains the same; how can Wildfire tell clients’ stories in a way that is faithful, relevant and engaging? Her wide technology PR experience makes Louise an agile and versatile director and fantastic resource for the team, combining the strategic management of PR programmes with a hands-on approach to get under the skin of clients and motivate her teams. Unpretentious, loyal and shrewd, Louise is the woman to have in your corner when the going gets tough and the first to celebrate when good news comes through
Beth has 15 years’ experience in strategic communications. She has a strong track record of managing high profile, award winning integrated campaigns for both corporate and consumer audiences. This includes PRCA Dare awards for best use of social and digital strategy, best trade and B2B campaign and best public sector campaign.
Beth currently supports clients including the Department for International Trade, Lloyds Banking Group and People’s Postcode Lottery.
Kelly is Managing Director of Speed, the largest PR agency in the South West. An experienced communications specialist with over two decades of experience, she has worked across a myriad of sectors with market leading and challenger brands and businesses from Grant Thornton, Virgin Media, and Castrol to Wincanton, RAC and Aviva.
Her specialist skills include strategic communication consultancy, influencer and stakeholder engagement, industry thought leadership and multi-channel engagement.
Passionate about the value of PR and authentic content in customer and audience engagement, she believes in providing clients with both 'business brains and creative muscle'.
Kelly is South West Chair of the PRCA.
David is the Co-founder of Pangolin, an independent PR agency specialising in sparking conversations that make an impact. Pangolin work with a variety of consumer lifestyle brands, activating campaigns both in and out of the UK; current clients include, Chivas, Pepsi, Gatorade, BMW and Plymouth Gin.
Joanna Randall is an award-winning senior communications consultant and the founder and managing director of strategic communications consultancy Purplefish. She has over 22 years’ experience in the public relations and marketing sector, and her previous roles include head of PR at McCann Erickson, managing director of PR at ThirtyThree and managing director at Corixa Communications.
Purplefish works with a range of clients in the creative and tech sectors, consulting on commercially focused communications, social media and events management. She has specific expertise in issues management, corporate strategic communications and reputation management for high profile senior executives. Joanna was recognised as one of the Top 100 Influential Women in the South West in 2018 and is also a dedicated diversity campaigner. She works with businesses to develop employer brands, attract the best talent and encourage greater diversity in the creative industries.
As part of the creative team at The Romans, Ottilie has worked on some of the world’s most exciting brands including Mondelez, Facebook, BrewDog, method and Diageo. Her role is to create campaigns rooted in culture that consumers actively want to engage with – driving awareness and business growth for her clients. In recent years she has helped create chart-topping podcast When Life Gives You Melons for Freya Lingerie; written and directed a ballet about the game of darts, and led a unique social media partnership between Facebook and the Turner Prize.
Cannes Lions Silver winner, PR Moments Young Communicator of the Year, PR Week 30 under 30.
A consumer PR specialist with over 10 years’ experience, Jack has been responsible for the delivery of a number of high profile award-winning campaigns – including some that received PRCA Dare awards in previous years including best use of creativity and best use of media relations. Some of his career success stories including creating the world’s most technologically advanced smart dress for intu Trafford Centre using Graphene, revealing the world’s catchiest Pop record with Museum Science & Industry and locating GO on a real life MONOPOLY Map
Skilled in client service and strategy planning, Holly has wide-ranging experience in corporate and consumer campaigns in the construction, tourism and luxury lifestyle sectors, with a particular specialism in trade PR. Before joining CM Porter Novelli (now Pagoda) in 2012, Holly managed the in-house communications for a leading Scottish construction company, which gives her a strong focus on client delivery.
She uses her creative approach, flair for writing and unrivalled attention to detail to achieve results and deliver her clients’ PR aims and campaign objectives. She is former vice chair of the PRCA NextGen Scotland group, and supported on the rebrand from Frontline in 2013.
Laura Sutherland is the Lead Consultant at Aura, which she founded 10 years ago. She is a Chartered practitioner with over 18 years’ experience in integrated public relations and communication.
Laura is a Fellow of the CIPR and a member of the PRCA, currently Chairman of the CIPR Fellows’ Forum. Laura is a former CIPR Scotland Chairman.
In 2018 Laura won PRCA Dare Awards Freelance/Consultant of the Year in Scotland. She’s been named in the CIPR’s 70at70 anniversary book, FuturePRoof’s “Once upon a time in PR, 21 public relations pioneers shaping our industry” and was included in the 2017 Vuelio Top Ten PR blogs.
Laura is also Founder of #PRFest, a two-day festival of public relations for senior PR and communication professionals looking to modernise their practice, now in its fourth year.
Laura’s work spans tech, entrepreneurship and corporate, heavily focussing data, analytics and developing strategies through insight. Laura is often involved in crisis PR. Current and former clients include: Sellafield Ltd, The Royal Welsh, Entrepreneurial Spark, CodeClan, Scottish Leather Group and subsidiaries, International Aspirin Foundation and Montagu Evans.
Cat has worked in PR and Communications for over 15 years, both agency and in-house. She’s worked for a number of businesses including Unilever and RBS Insurance. Her current role at the Co-op, heads up the PR for a number of business including insurance, health, funerals and legal services.
Jules is one of the most respected and well-known PR practitioners in the travel industry with almost twenty years in the field.
Jules joined LOTUS in 2007, after ten years at board-level with other leading agencies, to establish the PR side of LOTUS and has grown this into one of the dominant forces in travel PR. Jules combines senior media relationships with a strategic and creative vision that means clients are assured that their campaigns are effective and feature the most relevant, impactful media solutions.
Her level of standing in the field is reflected by her inclusion in 2019’s PR Week Power Book for the third consecutive year charting the communications’ industry’s most senior players.
In 2017 she was elected to the PRCA Council; helping to drive standards and best practice across the industry and as previous vice-chairman of the PRCA Travel and Tourism group Jules has run and moderated events with senior industry figures.
Her understanding of the media landscape and contacts at senior level means that she has been on the advisory committee for the Travel Media Awards since its inception and is a regular judge for PR industry awards.
Geraldine Vesey is a director of multi award winning consultancy, SKV Communications.
Responsible for the strategic direction and growth of the company, Geraldine leads a team working across the public and private sectors. She has a specialism in behaviour change communications and has worked for a range of government departments, most recently the Department for International Trade, Food Standards Agency, Get into Teaching campaign for the Department for Education, Department of Business Innovation and Skills, and Health Education England.
Expertise in regional activation of national campaigns has seen Geraldine involved in creating and managing campaigns across sectors straddling industries from finance and fashion to football and food.
With over twelve years consumer PR experience, Rhianon works with some of the UK’s most popular household consumer brands in her role as Director at Escapade PR & Marketing. As Vice Chairman of the PRCA South East & East Anglia Group, she also enjoys utilising her experience and industry network to deliver events for PRCA group members.
Matthew is co-founder and Partner at Fourtold (winners of 2018 PRCA National award for ‘best mid-size consultancy’). At Fourtold, Matthew leads a several of the agency’s digital, issue and reputation management campaigns, and has been instrumental to its growth. After a brief stint in-house, Matthew has spent his full career in communications consultancy, on international briefs from a base in Brussels and the UK. He’s had the pleasure of working with great name clients, sometimes whole industries, facing tricky reputational challenges. Handling crises from product contamination to business closure; supporting mergers and major change programmes; campaigning to change perceptions; or as part of political and regulatory debates.
Sophie Wilson is the founder of Tuesday Media, a virtual branding, PR and comms agency, named after the Rolling Stones song about a wild woman who could not be tamed. Tuesday Media disrupts the long-held, hierarchical, office-based, London-centric and ‘8am-6pm’ agency model. By bringing in the right talent for the brief and empowering those who work for us to lead the lives they want to, wherever they are in the world, Tuesday helps clients tell powerful stories that achieve their goals.
Before founding Tuesday Media, Sophie was Sales & Marketing Director of a top agency led by the former editor of the world’s bestselling newspaper. Prior to that, she cut her experience client side in B2B media and technology and as a brand storytelling consultant to organisations from startups to FTSE 100s. A life changing experience of leading a hard news media crisis campaign that went global in 2015, Sophie became convinced of the power of PR and since then has specialised in this area.
She is a media commentator and thought leader in her own right. Passionate about making positive change in the world, she is especially invested in championing women in business. She is a founding member of the PRCA Virtual Agency Group and a business mentor.