The Judges

All our entries are independently judged by a carefully selected panel of industry experts and insiders.

The judges scored and pick the winners in each of the 19 categories for each region from information provided and research done on the individual entries.

 

Mario Ambrosi

Director of Communications and Marketing, Anchor Hanover |

Mario Ambrosi became Director of Communications and Marketing for Anchor Hanover when Anchor and Hanover merged in 2018 to form England’s largest provider of older people’s housing and care. He is a communications professional with experience in public relations, internal communications and public affairs. He began his career as a journalist working on regional and national newspapers and magazines and was editor of www.insidehousing.co.uk and assistant editor of Inside Housing magazine. He held a number of senior roles at Anchor before becoming Communications Director in 2017. Mario has led a several award-winning campaigns, is a former chair of the PRCA’s charities group and former non-executive director of the Employers Network for Equality and Inclusion.

Graeme Anthony

Creative Director, Frank |

Graeme grew a beard, got some ink and raised a French Bulldog which made him Frank's Creative Director by default.

With well over a decade's industry experience, he firmly believes that with a great beard comes great responsibility and that's to deliver unrivalled award-winning creativity to which he has recently developed platforms for brands such as Diet Coke, Huawei, Culture Trip, Direct Line, Atom Bank and Vype.

Prior to his Creative role, Graeme was the joint-founder of Frank's second UK office, Manc Frank, where he spent six years building the agency from scratch and nurturing some of the finest talent to enter the Frank fold.

 

Nathalie Agnew

Managing Director, Muckle Media |

Nathalie Agnew launched Muckle Media in 2012 following a successful career in London PR agencies. Nathalie has significant experience across many sectors, from launching sushi at Butlins to overseeing trade and business campaigns for some of the world’s biggest technology firms. Nathalie specialises in working with brands to create impactful marketing programmes which meet business or organisational objectives, using creative approaches to ensure excellent ROI. Brands Nathalie has worked with include Akamai, British Airways, Butlins, Casio, Entrepreneurial Spark, Musical Fidelity, Scottish Government and Tata. Nathalie holds a BA in Communication from Napier University and a certificate in Direct Marketing for the Institute of Direct Marketing. Nathalie is a member of the Chartered Institute of Public Relations and the Public Relations and Communications Association.

Jessica Ballinger

Client Director, Milk & Honey PR |

Jessica heads up the technology offer at Milk & Honey PR. She is celebrated for her creativity and ability to design transformative campaigns. Before joining Milk & Honey, Jessica spent eight years at London PR agencies Brands2Life and Red Consultancy. Telling stories for major enterprises and challenger brands across cybersecurity, cloud, digital marketing, fintech and data analytics. 

She is passionate about building a team which is always looking for creative inspiration from the wider world. This means she is often busy at industry events and carrying out judging duties.

Colette Brown

Co-Founder, Prospect |

A founder of Prospect and with over 19 years’ experience of recruiting into PR and Comms means that I have extensive insight into the industry. I work closely with my team to make sure we deliver the highest possible level of service to our clients and our candidates, adding value at every opportunity.

Prospect is an award winning, global recruitment business for the PR & Corporate communications industry that does things better. We have offices in London, Hong Kong and Singapore with a reach much further than that. We work with agency and in-house teams recruiting across all levels and business sectors.

Lesley Brydon

Founder and Managing Director, Clark Communications |

An award winning consultant, Lesley Brydon has 25 years’ experience in the PR business, working with a diverse range of clients across Scotland and beyond. She established Clark Communications in 2012 out of a passion for delivering strategic communications campaigns directly wired to the needs of the client. Her team of nine PR, event, digital and graphic design consultants work across a range of sectors and platforms from offices in Edinburgh and Glasgow. Lesley is a former Chair of PRCA Scotland and a Fellow of the Institute of Directors and CIPR. 

Jennifer Butler

Associate Director, Weber Shandwick |

Jennifer has more than a decade of experience in the industry and currently leads Weber Shandwick’s food and drink offering in Scotland.

An award-winning consultant, Jennifer has been recognised by the PRCA and CIPR for work across a broad range of clients and sectors.

In her career, she has worked on high profile food & drink and behavioural change campaigns, and her portfolio also includes crisis management, health, tourism, property and tech.

Natalie Buxton

Director, Weber Shandwick |

Lisa Carr

Director, Lansons |

Lisa is one of Lansons consumer and financial services experts, bringing 15 years of experience developing leadership strategies and positions for her clients.

She helped create and bring to market the award winning launch of Metro Bank, the UK’s first high street bank in over 100 years, she also headed up the high impact media engagement programme for MoneySuperMarket for five years. She now works with LV=, Aldermore and the Post Office to name but a few of her clients. 

Lisa has won a host of awards for her work, has previously been elected to the PRCA PR Council and is an active member of the PRCA Digital Group. She regularly chairs panel debates on industry issues for the PRCA.

Nathanial Cassidy

Managing Director, 3ManFactory |

Nathaniel Cassidy is Chief Strategist at 3manfactory an independent brand and marketing campaign agency. Over 10 years experience in marcomms, an active and vocal member of the UK PR and Communications Council, Chairman of the PRCA in the North of England. Cassidy has brought a flair for theatrics, an understanding of behavioural psychology, and given strategic direction to countless branding, marketing, PR, video, and web projects, for clients such as BT and ASICS.

Carol Chan

Founder & Managing Director, Comms8 |

Daniel Cinna

Account Director, Red Consultancy |

Daniel is an award-winning PR professional at Red Consultancy. He provides strategic consultancy on multi-channel and multi-audience corporate communication and disease awareness campaigns to build & protect the most valuable global reputations in the health, tech and property sectors. He is also a Visiting Lecturer at the University of Westminster teaching on the Masters in Public Relations. Prior to this he was an editor, producer & presenter for over six years at Sky News, LBC & the Voice of Russia.

Mark Covell

Head of Corporate Communications, Bournemouth University |

Graeme Downie

Director, Orbit |

Graeme Downie has 15 years of experience devising and leading PR, public affairs and local community campaigns in Edinburgh, London, Brussels and Belfast.  Starting out in media monitoring and then as a civil servant before becoming a professional communications consultant in 2006, Graeme has led campaigns on issues covering a broad range of policy areas such as housing, health, climate change, transport and infrastructure development.  Previous clients have included blue-chip accounts such as Singapore Airlines, Port Authority of New York and New Jersey (PANYNJ) and DuPont.  Having joined Orbit in 2013, Graeme has worked with his fellow Directors to double the size of the business as well as expanding the client base of the company into new sectors such as social housing, the private housing sector, construction, logistics and food and drink.  Graeme’s specialist skills include branding and positioning, long-term message development, crisis communications and devising and implementing integrated campaigns to achieve long-term goals and policy change.  Graeme is an active member of the Chartered Institute of Public Relations (CIPR), the Association for Scottish Public Affairs (ASPA) and the Public Relations and Communications Association (PRCA)

Bron Eames

PR Director, One Black Bear, |

Bron Eames has over 30 years' experience in public relations having worked in house and in consultancy, and having spent five years in London before escaping to the Midlands, where she spent over 20 years heading up specialist PR agencies prior to moving to a full service environment. 

Bron is currently chair of PRCA Midlands and spent four years on the national PRCA board of management.

Graham Goodkind

Chairman & Founder, Frank PR |

Samuel Hall

EMEA Communications Director, ServiceNow |

Elaine Fee

Account Director, Morrison Media |

Elaine Fee is a multiple award winning Account Director for Morrison Media, specialising in Media Relations and Crisis Management, with more than 25 years’ experience in the industry.  She currently manages stakeholder engagement, marketing, and media relations projects for many business-to-business, consumer and third sector clients.  She works with the media across Scotland and the UK. Elaine is an active member of the PRCA and CIPR. 

Kelly Hollidge

Associate Director, Citypress |

Kelly is a communications professional with over eight years’ experience specialising in delivering award-wining public relations programmes for consumer brands at Citypress.

Lynne Hughes

Senior Account Director, Clarion Scotland |

Lynne Hughes drives Clarion’s Scotland arm, playing a leading role in agency operations in Scotland.  She has almost 20 years PR experience, and leads a team working across a mix of both consumer and corporate brands, including Outer Hebrides Tourism and Cigna Healthcare.  Previous experience, both agency and client-side, has seen her work for the likes of IRN-BRU, Tennent’s Lager, Vimto Soft Drinks, The Great Run Company, and Scottish Government. A nine-year spell on the former Strathclyde Police news desk also saw her involved in some of the country’s most high-profile incidents including the 2007 Glasgow Airport terrorist attack.

Jane Jarvie

Communication Manager, Argyll & Bute Council |

I have delivered in-house communication services, in the public and voluntary sectors, for 20 years. In that time I have had the pleasure of working as a client with PR agencies and freelance practitioners on external and employee communication initiatives. A priority for me is demonstrating professional communication services as an essential driver in achieving business development and success.

 

Howard Kosky

CEO & Founder, Markettiers4dc Group |

Chris King

Agency Development Director, Wildfire PR |

Chris has spent the last 20 years working in technology PR for a broad range of tech clients ranging from niche start-ups right through to huge global corporations.

Part of Wildfire’s senior management team Chris drives a thriving client portfolio while also shaping Wildfire’s evolving service proposition. And as a specialist in international campaigns he is also responsible for Wildfire's membership of the PROI Worldwide network and strategic relationships with partner agencies. In his spare time Chris also co-chairs the PRCA’s International Communicators UK group.

Chris' clients include Samsung, Fractal Analytics, Elastic Path and Miller Heiman Group.

 

Sarah Lee

Managing Director, Hot Tin Roof |

Passionate about the power of PR, Sarah launched Hot Tin Roof in 2002.  She has worked with some of Scotland’s brightest startups and is trusted by both journalists and the entrepreneurs behind the story.  Now she is taking her love of PR and her understanding of digital technology to build a PR tool that will make life easier for PR agencies.

Kirsty Leighton

Founder & Managing Partner, Milk & Honey PR |

Kirsty is the founder of Milk & Honey. She has over 20 years of experience in brand PR and communications. She has a rather privileged view of the communications landscape having held leadership positions in successful City and financial, technology, corporate and consumer agencies. 

She started Milk & Honey in 2017 determined to put people first. Creating a happy and healthy place to work. Where passion and creativity are prized. Where clients are celebrated. One where there is time to think, to go the extra mile. A land of opportunity.

 

Annabel Lloyd

Director, Golley Slater |

Joe Mackay-Sinclair

Founder & Executive Creative Director, The Romans |

Joe is Founder and Executive Creative Director of The Romans. Launched in 2015, The Romans have developed award-winning earned media campaigns for some of the biggest brands in the world, including PlayStation, Diageo, Twitter, Samsung, Facebook and Virgin and have already won 4x Agency of The Year awards. Joe has won dozens of awards including Cannes Lions.

Lee Madigan

Head of Communications, ORE Catapult |

Frank Marr

Managing Director & Co-Founder, A Marr & Associates |

Amanda Meyrick

Chief Executive Officer, Clarion Comms |

Amanda Meyrick, CEO - Amanda has over 25 years’ PR consultancy experience with UK and international brands. She specialises in strategic development, brand guardianship and reputation management. Current and past clients include Aldi, Diageo, Valspar Paints, Nestlé, Unilever, Warburtons, Legoland, Intercontinental Hotels Group and GSK amongst others. 

Lara Molins Caplin

Founder, LMC PR |

Sarah Mooney

Account Manager, Orbit |

After gaining a degree in journalism and creative writing, Sarah worked in digital marketing in the public sector before moving into consultancy PR. Since then, she has worked on media relations campaigns across a range of sectors and clients, including food & drink, culture, housing, charity and tourism, along with various Scottish Government campaigns. Sarah is the chair of the PRCA NextGen Scotland group.

Sarah is an Account Manager at integrated PR, public affairs and design agency Orbit, working across a variety of PR and digital campaigns. Her clients include cultural charity Arts & Business Scotland, reverse vending machine firm Envipco, housing association Hanover (Scotland) and housing developer Lovell.

Victoria Naylor-Leyland

Founding Director and CDO, Pembroke and Rye |

Louise Palmer

Client Services Director, Wildlife PR |

Deftly switching between business and consumer accounts, the focus for Louise remains the same; how can Wildfire tell clients’ stories in a way that is faithful, relevant and engaging? Her wide technology PR experience makes Louise an agile and versatile director and fantastic resource for the team, combining the strategic management of PR programmes with a hands-on approach to get under the skin of clients and motivate her teams. Unpretentious, loyal and shrewd, Louise is the woman to have in your corner when the going gets tough and the first to celebrate when good news comes through

Beth Nicol

Director, Citypress |

Beth has 15 years’ experience in strategic communications. She has a strong track record of managing high profile, award winning integrated campaigns for both corporate and consumer audiences. This includes PRCA Dare awards for best use of social and digital strategy, best trade and B2B campaign and best public sector campaign.

Beth currently supports clients including the Department for International Trade, Lloyds Banking Group and People’s Postcode Lottery.

Giles Peddy

SVP EMEA Operations & UK MD, Lewis |

Kelly Pepworth

Managing Director, Speed Communications |

Kelly is Managing Director of Speed, the largest PR agency in the South West. An experienced communications specialist with over two decades of experience, she has worked across a myriad of sectors with market leading and challenger brands and businesses from Grant Thornton, Virgin Media, and Castrol to Wincanton, RAC and Aviva.

Her specialist skills include strategic communication consultancy, influencer and stakeholder engagement, industry thought leadership and multi-channel engagement.

Passionate about the value of PR and authentic content in customer and audience engagement, she believes in providing clients with both 'business brains and creative muscle'.

Kelly is South West Chair of the PRCA.

David Phillps

Co Founder and Director, Pangolin |

David is the Co-founder of Pangolin, an independent PR agency specialising in sparking conversations that make an impact. Pangolin work with a variety of consumer lifestyle brands, activating campaigns both in and out of the UK; current clients include, Chivas, Pepsi, Gatorade, BMW and Plymouth Gin.

Joanna Randall

Managing Director, Purplefish |

Joanna Randall is an award-winning senior communications consultant and the founder and managing director of strategic communications consultancy Purplefish. She has over 22 years’ experience in the public relations and marketing sector, and her previous roles include head of PR at McCann Erickson, managing director of PR at ThirtyThree and managing director at Corixa Communications.

Purplefish works with a range of clients in the creative and tech sectors, consulting on commercially focused communications, social media and events management. She has specific expertise in issues management, corporate strategic communications and reputation management for high profile senior executives. Joanna was recognised as one of the Top 100 Influential Women in the South West in 2018 and is also a dedicated diversity campaigner. She works with businesses to develop employer brands, attract the best talent and encourage greater diversity in the creative industries.

 

Jack Rigby

Account Director, Carousel PR |

A consumer PR specialist with over 10 years’ experience, Jack has been responsible for the delivery of a number of high profile award-winning campaigns – including some that received PRCA Dare awards in previous years including best use of creativity and best use of media relations. Some of his career success stories including creating the world’s most technologically advanced smart dress for intu Trafford Centre using Graphene, revealing the world’s catchiest Pop record with Museum Science & Industry and locating GO on a real life MONOPOLY Map

Holly Russell

Senior Account Director, Pagoda PR |

Skilled in client service and strategy planning, Holly has wide-ranging experience in corporate and consumer campaigns in the construction, tourism and luxury lifestyle sectors, with a particular specialism in trade PR. Before joining CM Porter Novelli (now Pagoda) in 2012, Holly managed the in-house communications for a leading Scottish construction company, which gives her a strong focus on client delivery.

She uses her creative approach, flair for writing and unrivalled attention to detail to achieve results and deliver her clients’ PR aims and campaign objectives. She is former vice chair of the PRCA NextGen Scotland group, and supported on the rebrand from Frontline in 2013.

Laura M. Sutherland

Lead Consultant, Aura |

Laura Sutherland is the Lead Consultant at Aura, which she founded 10 years ago. She is a Chartered practitioner with over 18 years’ experience in integrated public relations and communication.

Laura is a Fellow of the CIPR and a member of the PRCA, currently Chairman of the CIPR Fellows’ Forum. Laura is a former CIPR Scotland Chairman.

In 2018 Laura won PRCA Dare Awards Freelance/Consultant of the Year in Scotland. She’s been named in the CIPR’s 70at70 anniversary book, FuturePRoof’s “Once upon a time in PR, 21 public relations pioneers shaping our industry” and was included in the 2017 Vuelio Top Ten PR blogs.

Laura is also Founder of #PRFest, a two-day festival of public relations for senior PR and communication professionals looking to modernise their practice, now in its fourth year.

Laura’s work spans tech, entrepreneurship and corporate, heavily focussing data, analytics and developing strategies through insight. Laura is often involved in crisis PR. Current and former clients include: Sellafield Ltd, The Royal Welsh, Entrepreneurial Spark, CodeClan, Scottish Leather Group and subsidiaries, International Aspirin Foundation and Montagu Evans.

Catherine Turner

Head of PR, The Co-op |

Jules Ugo

Managing Director, Lotus |

Jules is one of the most respected and well-known PR practitioners in the travel industry with almost twenty years in the field.

Jules joined LOTUS in 2007, after ten years at board-level with other leading agencies, to establish the PR side of LOTUS and has grown this into one of the dominant forces in travel PR. Jules combines senior media relationships with a strategic and creative vision that means clients are assured that their campaigns are effective and feature the most relevant, impactful media solutions.

Her level of standing in the field is reflected by her inclusion in 2019’s PR Week Power Book for the third consecutive year charting the communications’ industry’s most senior players.

In 2017 she was elected to the PRCA Council; helping to drive standards and best practice across the industry and as previous vice-chairman of the PRCA Travel and Tourism group Jules has run and moderated events with senior industry figures.

Her understanding of the media landscape and contacts at senior level means that she has been on the advisory committee for the Travel Media Awards since its inception and is a regular judge for PR industry awards.

Geraldine Vesey

Director, SKV Communications |

Geraldine Vesey is a director of multi award winning consultancy, SKV Communications.  

Responsible for the strategic direction and growth of the company, Geraldine leads a team working across the public and private sectors.  She has a specialism in behaviour change communications and has worked for a range of government departments, most recently the Department for International Trade, Food Standards Agency, Get into Teaching campaign for the Department for Education, Department of Business Innovation and Skills, and Health Education England.

Expertise in regional activation of national campaigns has seen Geraldine involved in creating and managing campaigns across sectors straddling industries from finance and fashion to football and food.

Holly Ward

Co-Founder & Director, The Forge |

Alex White

HM Land Registry |

Matthew Willis

Partner, Fourtold |

Matthew is co-founder and Partner at Fourtold (winners of 2018 PRCA National award for ‘best mid-size consultancy’). At Fourtold, Matthew leads a several of the agency’s digital, issue and reputation management campaigns, and has been instrumental to its growth. After a brief stint in-house, Matthew has spent his full career in communications consultancy, on international briefs from a base in Brussels and the UK. He’s had the pleasure of working with great name clients, sometimes whole industries, facing tricky reputational challenges. Handling crises from product contamination to business closure; supporting mergers and major change programmes; campaigning to change perceptions; or as part of political and regulatory debates. 

 

Sophie Wilson

CEO & Founder, Tuesday Media |

Sophie Wilson is the founder of Tuesday Media, a virtual branding, PR and comms agency, named after the Rolling Stones song about a wild woman who could not be tamed. Tuesday Media disrupts the long-held, hierarchical, office-based, London-centric and ‘8am-6pm’ agency model. By bringing in the right talent for the brief and empowering those who work for us to lead the lives they want to, wherever they are in the world, Tuesday helps clients tell powerful stories that achieve their goals. 

Before founding Tuesday Media, Sophie was Sales & Marketing Director of a top agency led by the former editor of the world’s bestselling newspaper. Prior to that, she cut her experience client side in B2B media and technology and as a brand storytelling consultant to organisations from startups to FTSE 100s. A life changing experience of leading a hard news media crisis campaign that went global in 2015, Sophie became convinced of the power of PR and since then has specialised in this area. 

She is a media commentator and thought leader in her own right. Passionate about making positive change in the world, she is especially invested in championing women in business. She is a founding member of the PRCA Virtual Agency Group and a business mentor.