CAMPAIGN CHALLENGES AWARD
Entries in this category should demonstrate how a challenging brief has been
successfully delivered and effectively implemented.
CONSUMER RELATIONS AWARD
This award recognises work that involves the promotion of products or services to
consumers, delivered by the private, public or charitable sectors.
CORPORATE AFFAIRS AWARD
This award recognises work across the whole range of corporate PR, including
relations, stakeholder engagement, corporate affairs and financial PR.
DIGITAL AND SOCIAL MEDIA CAMPAIGN OF THE YEAR
This award recognises campaigns that include a large element of digital and social
work, whether on their own or as part of an integrated programme of PR and targeted
INTEGRATED CAMPAIGN OF THE YEAR
This award recognises work that uses integrated communications, led by public
in order to achieve excellent results.
INTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR
This award recognises an outstanding internal communications campaign that has
successfully engaged staff, changed culture or behaviour or improved staff
and retention and achieved excellent results.
EVENT, LAUNCH OR STUNT OF THE YEAR
Entries in this category should demonstrate how PR has been effectively used to
new product or service, built an audience for an event or developed a relationship
the public to secure the reputation of the event, product or service.
MEDIA RELATIONS AWARD
This award recognises campaigns that use targeted media relations to achieve
PUBLIC SECTOR AWARD
This award recognises work by or on behalf of central government, local authorities,
trusts, fire authorities, police forces, executive agencies, non-departmental
CHARITY/NOT FOR PROFIT AWARD
This award recognises exceptional PR campaigns delivered by or on behalf of
LOW BUDGET CAMPAIGN AWARD
This award recognises campaign on a budget of less than £10k that has been delivered
achieve excellent results.
TRADE AND B2B CAMPAIGN AWARD
This award recognises work focused on services or brands targeted at the business or
not-for-profit markets and relates to work that involves the promotion of products
services from one business to another.