Rules of Entry

Please Make Sure You Have Read All of the Points Below Before Submitting Your Entry

For more information, please download our entry toolkit here.

• The PRCA DARE Awards are open to all parties involved in the use of PR and communications; PR consultancies, freelancers, in-house communications departments, digital agencies and media owners.
• Do ensure you have sought permission for the right to use the intellectual property of the brand or client entered.
• Organisations can submit multiple entries into all categories. Companies or individuals can submit entries on behalf of themselves or others.
• Organisations can enter the Awards as many times as they like per category, but can be shortlisted a
  maximum of 3 times per category.
• There is no official format provided for your Award entry, allowing you to be as creative as you wish.
  However, entries in the Campaign Categories should demonstrate: strategy and research, execution, creativity, originality, effectiveness and results. For Team categories entries should demonstrate:
  Agency Team:
• Clients: retention, growth, and performance.
• People: commitment to development and diversity, innovative practices and employee engagement.
• Financial: performance, growth, and acquisitions must be disclosed.
• Innovation: investment in infrastructure, new client products, and/or new approach to staffing.
  In-House Team:
• People: commitment to development and diversity, innovative practices and employee engagement.
• Financial: performance, growth, and acquisitions must be disclosed.
• Innovation: investment in infrastructure, new client products, and/or new approach to staffing. In the Individual Categories, judges will mark your entry on the following criteria; leadership; initiative; performance and contribution; colleague/client references.
• All entries that are made into the Campaign Award Categories must be focused on work carried out
  between the 31st March 2023 and 20th March 2024 (the closing date). A substantial amount of the
  campaign work must have occurred during this time, but the campaign does not need to have been
  started or completed during the eligibility period.
• For categories recognising the performance of teams or consultancies rather than individuals of campaigns, financial and other figures should relate to your most recent financial year.
• Entries that exceed the 1,000 word count limit over a maximum of 4 sides of A4 will be void
• Entries must be submitted as either a Word document or PDF
• Entries must be submitted online with the relevant documentation
• It is the entrants responsibility to seek and ensure permission has been granted for the right to use the intellectual property of the brand or client entered
• Judges will assume that campaigns using celebrities or other associations have been paid for their involvement unless stipulated otherwise
• If the campaign is integrated, when demonstrating results please state the PRs involvement and outline the activity of the other marketing disciplines

Payments:

• Payments must be made in £ sterling:
• Payments must be paid by card online or by bank tranfer, via an invoice generated on the entry website.
• VAT refunds are available for those with a valid exemption certificate

For more information, please download our entry toolkit here.