The UK's Leading Regional PR Awards!

While living in uncertain times we understand awards may be the last thing on your mind, but we are determined to continue to celebrate our fantastic industry at this year’s PRCA DARE Awards.

We’ve seen some incredible campaigns across the UK over the past 12 months, achieved by the most outstanding individuals and extraordinary teams. We are proud of the work achieved and look forward to celebrating with you all (hopefully face to face) later this year.

This year’s awards give you the opportunity to encourage your team, make your mark, expand your network, and gain global recognition from the world’s largest PR association. Give your teams something to smile about as we come together as an industry to celebrate your success!

And remember… we’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals, like you, maximise their value to clients and organisations.

CATEGORIES

Campaign Awards

B2B Award
This award recognises work focused on services or brands targeted at the business or not-for-profit markets and relates to work that involves the promotion of products and services from one business to another.

Charity/ Not-for-Profit Award
This award recognises exceptional PR campaigns delivered by or on behalf of charities or social enterprises.

Consumer Relations Award
This award recognises work that involves the promotion of products or services to consumers, delivered by the private, public or charitable sectors.

COVID-19 Employee Engagement Award
This award recognises an outstanding internal communications campaign that has successfully engaged staff, changed culture or behaviour or improved staff motivation and retention and achieved excellent results during dealing with the COVID-19 global pandemic.

Best use of Data and Analytics Award

This category is aimed at establishing the best campaign or programme using reporting and measurement. You should detail how the reporting or measurement programme was innovative, how it was conceived, and the benefits gained. This could be a one-off campaign or for an ongoing programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Digital and Social Media Award
This award recognises campaigns that include a large element of digital and social media work, whether on their own or as part of an integrated programme of PR and targeted marketing activity.

Diversity and Inclusion Award

This award is open to PR agencies or in-house PR teams. The award will recognise campaigns championing diversity, inclusivity and change within the industry. This could be any internal or external campaign. The winning entry will show clear evidence of the positive impact that the work is having on diversity within the wider industry.

Event/ Launch of the Year
Entries in this category should demonstrate how PR has been effectively used to launch a new product or service, built an audience for an event or developed a relationship with the public to secure the reputation of the event, product or service.

Integrated Campaign of the Year                                          
This award recognises work that uses integrated communications, led by public relations, in order to achieve excellent results.

Low Budget Campaign Award
This award recognises campaign on a budget of less than £10k that has been delivered to achieve excellent results.

Media Relations Award
This award recognises campaigns that use targeted media relations to achieve excellent results.

Public Sector Award
This award recognises work by or on behalf of central government, local authorities, NHS trusts, fire authorities, police forces, executive agencies, non-departmental bodies.

Purpose Award

Recognising societal need, impact made, employee engagement, CEO activism and links to the UN Sustainable Development Goals. The winning entry will need to show clear evidence of the campaign’s ultimate impact, as well as demonstrating a strong link to business objectives. One-off campaigns with a strong rationale will still be considered.

Welsh Language Campaign of the Year

This award recognises campaigns that have used the welsh language and delivered excellent results.

Individual Awards

Professional of the Year

This category is open to any individual, agency head, freelancer or independent consultant. The individual will have shown outstanding performance, made a significant contribution to the industry and to their organisations. Judges will look for an impressive client list, client retention, evidence of quality work and results, innovation and implementation of creative ideas.

 

Rising Star of the Year
Open to NextGen* Individuals in both consultancies and in-house teams. The winner will be recognised for an outstanding performance within their organisation and to the wider PR industry. Nominations for this award can be made by the individual themselves, a colleague, or employer. Organisations can enter any number of entries.

*A NextGen individual is anyone under the age of 30 years old at the time of the final entry deadline on 31st March, 2021.

 

Outstanding Contribution during COVID-19

This award will be presented to an individual who has gone above and beyond to make an outstanding contribution to the industry over the course of the global pandemic. The award aims to recognise those who have volunteered their knowledge and expertise to support colleagues in their efforts to adapt to the demands of the pandemic. The accolade also celebrates those who have overcome challenging circumstances, championed professional standards and delivered exceptional support to the public relations community in 2020.

Team Awards

In-house Team of the Year
This category is open to any UK in-house private, not-for-profit or public sector PR and communications team. Judges will look for the role of PR and communications play in the wider organisation, effective use of resources, implementation of creative ideas and general contribution to the organisation’s objectives. As with all team categories, judges will mark your entry against the following criteria: team performance, staff, financial, and innovation.

New Consultancy of the Year

This category is open to any UK-based consultancy, whether multi-discipline or niche, founded up to 24 months prior to the entry deadline, 31st March, 2021. Essentials to include: number of employees, date of incorporation, and details of turnover (acquisitions must be disclosed). Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity. Please outline initiatives you may have in place to encourage under-represented groups.

Small Consultancy of the Year
This category is open to any consultancy up to 10 staff, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and implementation of creative ideas. More information can be found in our entry toolkit which you can download on the homepage.

Medium Consultancy of the Year

This category is open to any consultancy up to 11-25, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and implementation of creative ideas. More information can be found in our entry toolkit which you can download on the homepage.

Large Consultancy of the Year
This category is open to any consultancy with 26 staff or over, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and implementation of creative ideas. More information can be found in our entry toolkit which you can download on the homepage.

Team Culture and Community Award

A Culture and Community Award highlights the agencies and in-house teams who are going beyond serving their clients and customers. They’re serving their people and the societies they’re part of and trying to make a difference. More information can be found in our entry toolkit which you can download on the homepage.

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