All our entries are independently judged by a carefully selected panel of industry experts and insiders.

Judges will score and pick the winners in each of the 19 categories for each region from information provided and research done on the individual entries.

Chris Calland

Associate Director, Hanover Communications |

Chris is a PR, corporate affairs and reputation management expert with over a decade’s worth of experience in advising clients ranging from start-ups and charities, to public bodies and trade associations, to major multinational businesses. His sector experience spans energy, education, FMCG, healthcare, life sciences, publishing, professional and legal services, and sports.

Having begun his career in political lobbying and PR, Chris now co-leads Hanover Communications’ corporate practice with a particular focus on crises, change management and corporate profile-raising.

A member of the PRCA’s PR & Communications Council, Chris also Co-Chairs the Association’s Crisis Group, and appears regularly in the media as a commentator on PR and reputation management.

Jack Hutchinson

Creative, Mischief PR |

As part of the Mischief creative team, Jack ensures that the agency creates attention-grabbing, talkable work for clients including The FA Cup, Vodafone, Meantime and Cunard.

As well as shaping the creative output for existing clients and new business alike, Jack helps instil a culture of creativity across the Mischief team, including leading the 2017 Creative Shootout entry.

Previous experience includes taking on a series of worldwide Driven Challenges with Land Rover, creating Football Heaven for Hyundai (with a little help from Vinnie Jones), launching the original House of Peroni and creating the world’s first Twitter dress for EE.

Louise Palmer

Client Services Director, Wildfire PR |

Louise has worked in tech PR for 18 years and has an impressive range of experience and knowledge spanning multiple aspects of the technology market, including enterprise IT, marketing tech and customer experience, and consumer tech.

Louise excels at the strategic management of PR programmes and combines this with a hands-on approach to get under the skin of her clients and motivate her teams. She leads both pan-European and UK-focused PR programmes and her creative flair, understanding of client markets and focus on quality ensure campaigns deliver beyond expectations.

Passionate about delivering an exceptional level of service to clients, Louise heads up Wildfire's client services programme, focusing on initiatives that maintain high client retention rates, drive satisfaction and develop long-term, positive relationships that are mutually beneficial. Louise is a current member of the PRCA Council.

Mario Ambrosi

Communications Director, Anchor |

Mario is a communications professional with experience in public relations, internal communications and public affairs. He began his career as a journalist working on regional and national newspapers and magazines and was editor of and assistant editor of Inside Housing magazine. He has held a number of senior roles at Anchor, England’s largest not-for-profit provider of care and housing to older people, and became Communications Director in 2017. Mario has led a number of award-winning campaigns.

Dan Neale

Co-Founder, Alfred |

Co-founder of Alfred, his experience in communications spans the full spectrum, from traditional through to digital, social and content. Alfred is on a mission to ensure brands take a more integrated approach to communications, and focus on creating movements not moments. He spearheaded the development and launch of Alfred’s influencer platform InCrowd. The platform connects brands and agencies with relevant influencers, providing hard metrics and data for evaluation. He advises a range of brands from global enterprises looking to change perception, through to innovative startups with big ambitions.

Daniel Cinna

Account Director, Red Consultancy |

Daniel is an award-winning PR professional. He provides strategic consultancy on multi-channel and multi-audience corporate communication campaigns to build & protect the most valuable global reputations in the health, tech and property sectors. He helps clients tell their stories to customers, the City, industry and political stakeholders. He also sits on the PR & Communications Council, a body of senior practitioners.

He is also a Visiting Lecturer at the University of Westminster teaching on the Masters in Public Relations. Prior to this he was an editor, producer & presenter for over six years at Sky News, LBC & the Voice of Russia. 

He is currently a mentor on the PR Week & PRCA Fast Track mentoring scheme.

Nathalie Agnew

Managing Director, Muckle Media |

Nathalie Agnew launched Muckle Media in 2012 following a successful career in London PR agencies. Nathalie has significant experience across many sectors, from launching sushi at Butlins to overseeing trade and business campaigns for some of the world’s biggest technology firms.

Nathalie specialises in working with brands to create impactful marketing programmes which meet business or organisational objectives, using creative approaches to ensure excellent ROI. Brands Nathalie has worked with include Akamai, British Airways, Butlins, Casio, Entrepreneurial Spark, Musical Fidelity and Tata.

Nathalie holds a BA in Communication from Napier University and a certificate in Direct Marketing for the Institute of Direct Marketing. Nathalie is a member of the Chartered Institute of Public Relations and the Public Relations and Communications Association.

Amanda Meyrick

Chief Executive Officer, Clarion Communications |

Max Tatton-Brown

Founder and Managing Director, Augur |

Max Tatton-Brown runs Augur, helping fast-growing “unsexy” tech companies grow through PR and communications strategy. Previously, he led PR for Tradeshift from Series A to Series C and has written for Wired, the Guardian and Quartz.

Carol Chan

Founder and Managing Director, Comms8 |

Carol Chan is the Founder and Managing Director of Comms8, an integrated communications agency specialised in working with brands in the UK and Asia to engage their customers locally and globally.

Originally from Hong Kong, Carol is a creative and analytically minded communications strategist with a passion for formulating effective creative ideas from inspirations around the world.

Prior to her role at Comms8, Carol led the International and Asia-Pacific offices at top agencies in both London and Hong Kong, where she helped clients like Coca-Cola, Intel, Ralph Lauren, Puma and Emirates, to successfully build and implement their communications strategy at local, regional and global levels.

In 2013, Carol took full advantage of her wealth of experience and started Comms8 with the vision of bridging the gap between European and Asian markets. Comms8 works with a great range of client, from start-up companies to blue-chip clients including Alibaba Group, Air China, Hainan Tourism Board. Her innovative work has earned her well-deserved recognition in the industry as a leading expert on European and Asian markets.

Carol’s enthusiasm and innovation earned her numerous awards, including Media Week Award 2010 & Revolution Award 2010 (Finalist); National Newspaper Advertising Award 2009 (Finalist); IPA Effectiveness Award 2009 (Bronze Award) and a Winner of Pioneering Award 2010. She has been invited to speak at various global events, such as London Social Media Week, International Communication Consultancy Organisation (ICCO) Global Summit 2017, China Britain Trade Show 2018. She is also on the judging panel of the SABRE Award 2018.


Lee Madigan

Head of Communications, ORE Catapult |

Lee Madigan has been a marketing, public relations, digital and communications professional for over 10 years, following a 10-year career in the Royal Navy. She is currently Head of Communications for the Offshore Renewable Energy (ORE) Catapult, a technology innovation and research centre for advancing wind, wave and tidal energy. 

Prior to embarking on a career in communications, Lee was a Royal Navy Warfare Officer. As a Lieutenant specialising in navigation, hydrography and meteorology, Lee served in theatres around the world, including 18 months patrolling in the Northern Arabian Gulf, for which she was awarded the Iraq Medal. Her last two years were spent at Faslane, leading communications and crisis support for the Royal Navy’s nuclear deterrent.

Lee left the Royal Navy in 2009, and joined the Scottish Environment Protection Agency as their Media Officer. Lee managed the crisis communications for some of the Agency’s most significant incidents, including the Icelandic volcanic eruption, for which she was an active member of the Scottish Government’s crisis response team.

In 2010, Lee was promoted to Senior Communications Officer for the Agency, where she supervised seven Communication Officers and a Modern Apprentice.

In 2013, Lee joined the newly formed Offshore Renewable Energy (ORE) Catapult, firstly as PR & Digital Media Manager, before being promoted to Head of Communications in 2016. Lee worked alongside her Marketing & Communications Director to establish all of the various marketing and communications functions for ORE Catapult, quickly establishing the organisation’s brand and corporate identity as the UK’s leading technology innovation and research for offshore renewable energy. A member of the organisation’s Senior Management Team, she works closely with the Executive Leadership Team and Board, deputising for the Marketing & Communications Director when required. 

Lee has a BA(Hons) International Business and Modern Languages from the University of Strathclyde and an MSc (Distinction) Corporate Communications and Public Affairs from Robert Gordon University.

Elaine Fee

Account Director, Morrison Media |

Elaine Fee has worked in communications for more than 25 years, delivering PR campaigns for many different clients, both in-house and in-agency.  She specialises in media relations, telling client’s stories to mainstream and specialist media across the UK, and crisis management.  She has also designed and promoted road safety and public health marketing campaigns for UK national and local government.   Her campaigns have won three awards for media relations.

She is a new trustee of Healthy n Happy Community Development Trust, based in her local town of Rutherglen, she is the board advisor on Marketing and PR. 

Lara Molins Caplin

Founder, LMC PR |

Lara is an independent consultant offering brands and PR agencies a range of consulting services which drives communications and marketing excellence at every stage of the marcomms process. Lara has spent 14 years in the PR industry across in-house and agency roles driving the reputation for some of the UK biggest brands including Coca-Cola, Diageo, EE, and Royal Mail. Lara remains a practising PR strategy consultant for brands and also works with PR agencies on business development. Lara is part of the PRCA PR Council 2018 and was identified as one of 15 women by PR Week to become a future industry leader. 

Gloria Walker

Consultant in Strategic Communications |

Gloria Walker, ABC, FRSA, is a highly-experienced professional with international experience in delivering results based communications and public affairs programmes for a range of organisations in several business sectors in the US, Europe, and Asia.  Walker holds degrees in public relations and journalism from West Virginia University (BS) and The University of Texas at Austin (MA) and has completed post-graduate work at the London School of Economics. She continues to consult on projects while serving as an Associate Lecturer at the London College of Communication and the Hult International Business School.  She is an active member of several professional associations and is serving her third term on PRCA’s Council. 

Lally Wilks

Director of Public Relations, Morrison Media |

With nearly two decades of experience under her belt, Lally’s career has spanned both agency and in house roles and she has worked with clients across the public, private and third sectors.

She has a proven track record in leading and delivering creative, ambitious and effective integrated campaigns, often working with multiple partners and leading on coordinated communications strategies.

During her career, Lally has worked on some hugely exciting and challenging projects. These include the fabrication and installation of Andy Scott’s world-renowned Kelpies in Falkirk, the establishment of a new recycling and renewable energy in Glasgow and the delivery of a controversial multi-million pound mixed use development on the outskirts of the city.

She has worked with clients in professional and financial services, retail, higher education, the arts, construction, fashion, housing and transport to name just a few. Her expertise spans traditional and digital comms, media relations, stakeholder engagement and reputation and crisis management.

At Morrison Media, Lally heads up the PR team, which in 2017 won two PR industry awards for campaigns in the categories of Issues, Crisis or Reputational Management and Arts, Culture or Sports.

Nicki Sturzaker

Managing Director, Talking Canvas |

Nicki has over 20 years marcomms experience working in both in London and Scotland. Her passion lies in consumer PR and she has gained extensive experience across a range of sectors including food and drink, travel, retail and property.

Leaving big agency life to set up her own consultancy, Nicki has spent the last three years building a five-strong team and establishing Talking Canvas as a new generation content agency, which won PRCA’s DARE Award New Consultancy of the Year 2017.

Nicki has a strong creative flair that has been honed from working on large pan European accounts in London to being able to deliver standout for smaller brands with big ambitions in Scotland. She focuses a lot of time and energy mentoring her team and making sure they have the right skillset to achieve great results for clients, as well as for their own development.

Pauline McLaughlin

Director, Muckle Media |

Pauline McLaughlin is Director of Muckle Media, one of the UK’s fastest growing PR consultancies, and has almost 20 years journalism, PR and social media experience. A former national newspaper journalist, Pauline has led creative PR and social strategies for brands including M&S, easyJet, Specsavers and Clydesdale Banking Group. Pauline was formerly director of PR and social and at Equator and held senior positions with Beattie Group in Manchester and Scotland. Pauline was recently appointed vice-chair of the PRCA in Scotland.

Natalie Buxton

Managing Director - Client Experience, Weber Shandwick |

Natalie manages Weber Shandwick’s Glasgow based multi-award winning integrated team of strategists, designers and communicators.

Her role is to work with senior client leaders in Scotland and internationally to support strategy development while ensuring the best talent is available. Natalie has significant personal and professional interest in sustainability and works with a number of organisations invested in energy, cleantech and the environment.

As Chair of the Public Relations & Communications Association in Scotland Natalie is working closely with colleagues in industry and education to support and attract talent with diverse backgrounds and skills into the industry.

Adam Powell

Managing Director, Fourtold Ltd |

Adam is managing director of Fourtold Ltd, a corporate reputation consultancy for a connected age. He helps clients build their corporate brand equity to meet business challenges and support their corporate objectives. He draws on more than 20 years in communications, including 10 years as a UK national print journalist, three years in a comms role at the CBI, and more than a decade in consultancy, including as a partner at Bell Pottinger and Head of Corporate Practice at Ogilvy UK before joining Fourtold in 2017.

He has worked with start-ups, listed and privately-owned businesses including household names such as HSBC, Coca-Cola Enterprises and Unilever as well as global organisations and individuals including several parts of the United Nations, various governments and departments and the Gorbachev family. Adam’s experience spans a wide range of disciplines – from integrated corporate media, social and stakeholder relations, internal communications and employee engagement, CEO/executive coaching and issues/crisis preparation. Adam is also a Board Trustee of Earthwatch Europe.

Kelly Pepworth

Managing Director, Speed Communications |

Kelly is an experienced communications specialist with over two decades of experience working across a myriad of sectors with market leading and challenger brands from Grant Thornton, Virgin Media and Castrol to Wincanton, RAC and Aviva. 

Her specialist skills include strategic communication consultancy, influencer and stakeholder engagement, industry thought leadership, trade and media relations and purpose-driven CSR communication.

Passionate about PR that delivers commercial impact she believes in providing clients with both 'business brains and creative muscle'.

Kelly is Chair in the South West of PR industry body PRCA and a comms advisor to Business in the Community.

Megan Featherstone

Consumer PR Manager, Slimming World |

Megan has nearly 10 years’ experience working for Slimming World, the UK’s favourite weight-loss organisation, and during that time has seen the company grow its membership four-fold. She began her career as a regional daily journalist before moving to Slimming World, where she has worked on a number of award-winning campaigns. She was a key member of the team that won the PRCA Dare Award for In-house Team of the Year in 2014.  

Specialising in media relations, Megan is passionate about building meaningful relationships with journalists and publications and telling compelling stories. She has been a member of Slimming World’s social media team collaborating on content creation and storytelling. Her role now also includes managing the Slimming World USA PR programme working with a New York-based agency.


Jules Ugo

Managing Director, Lotus |

Jules is one of the most respected and well-known PR practitioners in the travel industry with almost twenty years in the field and ten heading up LOTUS as MD.

Jules combines a commercial mindset and senior media relationships with a strategic and creative vision that means clients are assured that their campaigns are effective and relevant.

Her level of standing in the field is reflected by her inclusion in 2017’s and 2018’s PR Week’s Power Book which charts the industry’s most senior players.

In 2017 she was elected to the PRCA Council; helping to drive best practice across the industry and as vice-chairman of the PRCA Travel and Tourism group Jules runs and moderates events with senior industry figures.

She manages a busy team of 20 working promoting international hotel chains, leading national tourist boards, flagship airlines and tour operators.


Steve Dunne

Chief Executive, Digital Drums Ltd |

Steve Dunne is chief executive of communications strategy and training consultancy Digital Drums.  He is a Fellow of the PRCA and is deputy chairman of The Chartered Institute of Marketing’s travel, tourism and hospitality group.

Uniquely, Steve has held senior management roles within the PR function of both corporates and consultancies. He has been Head of Public Relations for both British Telecom and HSBC and Head of Corporate Communications (Europe) for South African Airways at pivotal moments in the history of each company.  He has also been a board director of multi-national PR consultancies such as Porter Novelli, managing director of specialist leisure and lifestyle agency Affinity Consulting and was managing director, and later executive chairman of travel and leisure agency Brighter Group Ltd.

Steve has advised a host of organisations on digital communications including Virgin Atlantic, The Prime Ministers Office, Arcadia Group, various Police forces and The Royal Navy.

Across his 32 year career Steve had led major PR campaigns for the like of British Telecom, Sony, GNER, Princes Foods, Gordon’s Gin, Universal Studios, Disney, Visit Scotland and Royal Caribbean International to name a few.

A published author on PR and marketing and regular newspaper and magazine columnist Steve is a much in demand conference speaker and moderator.  

Listed in the PR Week Power Book, Steve has been a Council member of the PRCA and is one of the UK’s leading trainers in PR, digital and marketing communications.

Adam Barber

Managing Director, The Tamarindo Group |

Adam is a prolific industry commentator within the finance and renewable energy markets. He left a City investor relations firm to found The Tamarindo Group, in 2010.

The Tamarindo Group includes Tamarindo Communications, a specialist renewable energy PR and communications advisory, and sister business, A Word About Wind, a wind industry intelligence service.

Adam focuses exclusively on solving complex communications problems that, if not addressed, present significant commercial challenges for fast growing firms.

Over the past thirteen years Adam has always worked on the agency side, delivering PR campaigns for major global brands and FTSE firms, including BT, Logica, Cisco, Google, Jardine Lloyd Thompson and BP, as well as a whole host of smaller, fast growing and ambitious businesses throughout the energy sector.


Samuel Hall

EMEA Communications Director, ServiceNow |

A seasoned communications leader with a track record in driving integrated campaigns across Comms, Sales and Marketing that raise awareness, change perception and drive sales engagements.

Sam is responsible for ServiceNow's EMEA Communications campaigns that spans external enagement across press, analysts, industry influencers, customers and social programmes as well as its internal and executive programmes.

Sam built an extended network of agencies and independent experts across UK&I, FR, DE, BNL, AT, CZ, ESP, ITA, MEA and IL to create content written and visual content that is used across all channels (P.E.S.O) to position ServiceNow as a industry leader and disruptor.

Sam joined ServiceNow in April 2016 following previous high-profile Communications Leadership roles at Oracle, Vodafone, Google and McAfee. Prior to his in-house career Sam held a number of senior management roles within leading Brand and Communication agencies.


Catherine Turner

Head of PR, Co-operative Group |

Cat currently heads up the team at the Co-op, responsible for PR across the insurance,  funerals, and legal services businesses. She has worked at the Co-op for over 10 years, in both consumer and corporate PR roles.   Prior to the Co-op, she worked for a number of businesses including Unilever and Churchill Insurance.

Jennifer Butler

Associate Director, Weber Shandwick |

Jennifer has more than a decade of experience in the industry and currently heads up the integrated media team at Weber Shandwick in Glasgow.

An award-winning consultant, Jennifer has been recognised by the PRCA and CIPR for work across a broad range of clients and sectors.

In her career, she has worked on high profile food & drink and behavioural change campaigns, and her portfolio also includes crisis management, health, tourism, property and tech.


Rick Guttridge

Managing Director, Smoking Gun PR |

With 20 years Public Relations and communications agency experience, Rick has helped to

build and protect the reputations of some of the best known consumer brands around, including Silentnight,, Red Bull, Jaguar, Persil, Nissan and The North Face.

A media geek from a young age (he blames his writer Uncle), his career has seen him land front page client coverage in titles as diverse as the Guardian and Daily Star, deliver stunts that have become internationally famous and start Twitter trends from the iPhone invariably glued to his hand.

Ask him about playing beach football in Dubai with Eric Cantona, pitching to Miss Costa Rica in a swimming pool in Miami, retiring Olympic medal winners or swapping shirts with Bear Grylls. Don’t ask him to measure your PR impact via AVE nor about which football players he’s helped keep out of the press.

He co -founded Smoking Gun in 2010 to build a creative agency ruthlessly focused on building irresistible momentum for its clients, underpinned by intelligent measurement. The approach has seen the agency awarded with PRCA Measurement champion status and won over 5 awards.


Kelly Hollidge

Associate Director, Citypress |

Communications professional with over seven years’ experience specialising in delivering award-wining public relations programmes for personal finance brands. From running newsrooms to launching six-figure multi-channel campaigns, Kelly Hollidge leads the London office at Citypress.

Client experience includes working for Britain’s most recognised names in retail banking, including: Barclays Personal and Corporate Banking, Halifax and Lloyds Banking Group. Additionally, working for investment and insurance heavyweight fims including: Vitality, Swinton Group, Standard Life and Henderson Asset Management. Alongside launching industry challengers and disruptors, from price comparison websites, to new banks and the latest fintech brands.  

Award wins include: PR Moment Financial PR Campaign of the year 2014 for the "Mind the Credit Gap" campaign for Aqua Credit Cards - a campaign to raise the awareness of the importance of a healthy credit score – and PR Moment Automotive PR Campaign of the year 2017 for the “Drive Like a Swede” campaign for Ikano Bank – a campaign to drive the application of loan cars. 

Nominated for CIPR Outstanding Young Communicator of the Year 2016.

Frank Marr

Co-Founder and Creative Director, A Marr + Associates |

Co-founder and creative director of a PR and digital agency with offices in London, Wales and Scotland. Frank is regarded as one of the industry’s brightest stars (he was named in PR Week’s ‘top 30 under 30′), Frank has been behind numerous world-class campaigns and helped shape an agency built on a culture of hard work and innovation. He’s the PRCA Travel & Tourism Chairman and an occasional PR lecturer at Regent’s University.