Chairman, Brighter Group Ltd |
Steve Dunne is chairman of the Brighter Group Ltd, the UK’s largest independent travel marketing and PR consultancy; he is chief executive of digital training and events company Digital Drums Ltd and deputy chairman of The Chartered Institute of Marketing’s travel, tourism and hospitality practice.
He is a former head of corporate communications for British Telecom Plc, HSBC and globally, South African Airways. Steve has also been a board director of four leading multinational PR consultancies including major global agency Porter Novelli.
Steve is a PR practitioner with over 30 year’s experience of working with blue chip brands, governmental departments, third sector organisations and small to medium enterprises on many award winning communications campaigns. His particular area of expertise is crisis management where he has worked on many high profile rail and air crashes, product recalls and industrial action.
He has advised a host of organisations on reputation management and digital communications including the Prime Minister’s Office, The Royal Navy, Virgin Atlantic, Arcadia Group and many banks, charities and tourist boards. He has led PR campaigns for some of the UK’s leading brands including Gordon’s Gin, Johnny Walker, Prince's Foods and Sony.
Steve is a regular Travel Weekly columnist on PR and marketing issues in the travel sector. He is a PRCA Council member and one of the UK’s leading trainers in PR, digital and marketing communications.