All our entries are independently judged by a carefully selected panel of industry experts and insiders.

Judges will score and pick the winners in each of the 19 categories for each region from information provided and research done on the individual entries.

The 2018 judging panel will be announced shortly.

Chris Calland

Associate Director, Hanover Communications |

Chris is a PR, corporate affairs and reputation management expert with over a decade’s worth of experience in advising clients ranging from start-ups and charities, to public bodies and trade associations, to major multinational businesses. His sector experience spans energy, education, FMCG, healthcare, life sciences, publishing, professional and legal services, and sports.

Having begun his career in political lobbying and PR, Chris now co-leads Hanover Communications’ corporate practice with a particular focus on crises, change management and corporate profile-raising.

A member of the PRCA’s PR & Communications Council, Chris also Co-Chairs the Association’s Crisis Group, and appears regularly in the media as a commentator on PR and reputation management.

Jack Hutchinson

Creative, Mischief PR |

As part of the Mischief creative team, Jack ensures that the agency creates attention-grabbing, talkable work for clients including The FA Cup, Vodafone, Meantime and Cunard.

As well as shaping the creative output for existing clients and new business alike, Jack helps instil a culture of creativity across the Mischief team, including leading the 2017 Creative Shootout entry.

Previous experience includes taking on a series of worldwide Driven Challenges with Land Rover, creating Football Heaven for Hyundai (with a little help from Vinnie Jones), launching the original House of Peroni and creating the world’s first Twitter dress for EE.

Louise Palmer

Client Services Director, Wildfire PR |

Louise has worked in tech PR for 18 years and has an impressive range of experience and knowledge spanning multiple aspects of the technology market, including enterprise IT, marketing tech and customer experience, and consumer tech.

Louise excels at the strategic management of PR programmes and combines this with a hands-on approach to get under the skin of her clients and motivate her teams. She leads both pan-European and UK-focused PR programmes and her creative flair, understanding of client markets and focus on quality ensure campaigns deliver beyond expectations.

Passionate about delivering an exceptional level of service to clients, Louise heads up Wildfire's client services programme, focusing on initiatives that maintain high client retention rates, drive satisfaction and develop long-term, positive relationships that are mutually beneficial. Louise is a current member of the PRCA Council.

Mario Ambrosi

Communications Director, Anchor |

Mario is a communications professional with experience in public relations, internal communications and public affairs. He began his career as a journalist working on regional and national newspapers and magazines and was editor of and assistant editor of Inside Housing magazine. He has held a number of senior roles at Anchor, England’s largest not-for-profit provider of care and housing to older people, and became Communications Director in 2017. Mario has led a number of award-winning campaigns.

Dan Neale

Co-Founder, Alfred |

Co-founder of Alfred, his experience in communications spans the full spectrum, from traditional through to digital, social and content. Alfred is on a mission to ensure brands take a more integrated approach to communications, and focus on creating movements not moments. He spearheaded the development and launch of Alfred’s influencer platform InCrowd. The platform connects brands and agencies with relevant influencers, providing hard metrics and data for evaluation. He advises a range of brands from global enterprises looking to change perception, through to innovative startups with big ambitions.

Daniel Cinna

Account Director, Red Consultancy |

Daniel is an award-winning PR professional. He provides strategic consultancy on multi-channel and multi-audience corporate communication campaigns to build & protect the most valuable global reputations in the health, tech and property sectors. He helps clients tell their stories to customers, the City, industry and political stakeholders. He also sits on the PR & Communications Council, a body of senior practitioners.

He is also a Visiting Lecturer at the University of Westminster teaching on the Masters in Public Relations. Prior to this he was an editor, producer & presenter for over six years at Sky News, LBC & the Voice of Russia. 

He is currently a mentor on the PR Week & PRCA Fast Track mentoring scheme.